TV inventory fragmentation means publishers need new ways in which to aggregate their inventory, connect with buyers and transact. To...
Convergence
By Samuel Seljan, Senior Director, Data Science, Xandr Digital and television advertising – once culturally and technologically divergent ecosystems – are finally...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. There's a growing...
As consumers increasingly use their living room TVs to watch streaming content via CTV and apps, NBCUniversal has pushed the...