Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Sandbox Soapbox The Trade Desk and other...
cookie
When Google finally flipped the switch and stopped supporting third-party cookies for 1% of Chrome users, the ad industry reacted...
The anonymous alphanumeric string made and lost fortunes in its short but eventful life. It was best-known for something it...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: The Last Third-Party Cookie appeared...
As it does every January, the advertising industry gathered this week for the IAB’s Annual Leadership Meeting (ALM), seeking guidance...
The cookie is on its farewell tour as subscription- and ad-supported media battle it out. Data privacy laws are cropping...
For publishers, the two meteors hurtling toward them in 2024 are growing signal loss, exacerbated by Google's deprecation of third-party...
A bevy of alternative identifiers has flooded the market in recent years, promising to usher the advertising industry into a...
One of the most critical topics of 2024--how Google Chrome plans to rewrite digital advertising in the browser with Privacy...
Mark your calendars for Jan. 4, 2024, all you deprecation skeptics. That’s the day Google will release a new browser...