Re-architecting the ad-buying process around more privacy-forward measures for targeting and measurement now that cookies--the industry workhorse--are on the chopping...
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"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...
The British government is considering an alternative to the GDPR in the wake of the country’s split from the EU....
"The Sell Sider" is a column written by the sell side of the digital media community. Today’s column is written...
Oreo has opened a doomsday vault. It's even gotten into short films. But for the first time, it's opening its...
Last month, Google made another announcement about its road map toward deprecating third-party cookies from Chrome. It's not the first...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: Cookie Doctor appeared first on AdExchanger. AdExchanger
AUCKLAND, Today: Dentsu New Zealand has published the first global in-depth review of a cookieless future, in the wake of...
AUCKLAND, Today: Finch has announced that Sarah Cook, one of New Zealand’s most experienced tvc producers, will be joining its...
When Google delayed the end of third-party cookies, ad tech’s first reaction was “stunned silence,” said Matt Barash, SVP of...