Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Drama In the wake of multiple antitrust lawsuits...
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For a company generating tens of billions of dollars in advertising revenue, Facebook’s attribution offerings are highly reliant on cookies...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trump Okays TikTok-Oracle Deal Looks like TikTok will stay operational in...
Ad tech companies are starting to make their voices heard at the W3C as the clock ticks down on third-party...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
The reigning paradigm for media exchange – serving free content in exchange for relevant advertising – depends on cookies. With...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
When Google Chrome announced in January that third-party cookies would be phased out in two years, senior ad tech leaders...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....