Following Google’s announcement on Thursday that Chrome would be delaying its third-party cookie phaseout by almost two years, the overwhelming sentiment across the industry is … relief. Though agency, ad tech and programmatic publisher execs spun confident stories about plans for digital advertising without third-party cookies, that reality was more like a train rushing along… Continue reading »
The post The Online Advertising Industry Reacts To Chrome’s Cookie Deprecation Delay appeared first on AdExchanger.
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