Following Google’s announcement on Thursday that Chrome would be delaying its third-party cookie phaseout by almost two years, the overwhelming sentiment across the industry is … relief. Though agency, ad tech and programmatic publisher execs spun confident stories about plans for digital advertising without third-party cookies, that reality was more like a train rushing along… Continue reading »
The post The Online Advertising Industry Reacts To Chrome’s Cookie Deprecation Delay appeared first on AdExchanger.
More Stories
How A Digital Media Agency Built Its Own AI-Powered Contextual Targeting Tool
Rockit Global: The NZ Marketing Awards allows us to share our story
David Yurman Names PHD Global Media Agency of Record