April 30, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Here’s What Google’s Cookie Deprecation Delay Means for Publishers and Marketers

Kicking third-party cookie deprecation down the road into 2023 might give marketers cause for some cheer, but, a common hallmark of Google’s updates all along remains: details are still scant, with questions outweighing answers, leaving publishers and marketers twisting in the wind. Google’s Privacy Sandbox proposals are designed by committee so an element of iteration…
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