An album drop from e.l.f might not have been on your 2024 bingo card, but last week the beauty brand...
Cosmetics
For a startup, 20 years can feel like a long time. But for e.l.f. Cosmetics, the upstart beauty brand that...
Today, 100 chief marketing officers (CMOs), along with rising stars, academics and other C-suite execs, will convene at ADWEEK's annual...
On a typical afternoon in a sunny suburb, all-American teenagers Piper and Addison fawn over their favorite goth rocker in...
The influencer marketing recipe is well-established. Select influencers who attract a certain audience and fly them out to a tropical...
After venturing into sticky territory with Jennifer Coolidge for its first Super Bowl ad last year, e.l.f. Cosmetics will return...
To promote its O Face Satin Lipstick, e.l.f. Cosmetics worked with Snapchat to launch the platform's first Bitmoji Beauty Drop,...
Helping usher Laura Mercier into the metaverse has been one of Salima Popatia's first projects as Orveon Global’s chief digital...
e.l.f. Cosmetics is bringing makeup and skincare to its Twitch community and gamers in general with its rollout of eight-piece...
In the late 1970s, long before today's crowded beauty landscape, Johnson Publishing launched Fashion Fair Cosmetics, successfully developing the first...