Comscore announced that it secured Media Rating Council accreditation for both national and local TV ratings – just in time...
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Retail media is all the rage. But while industry dialogue around this market focuses on innovation (e.g., CTV/programmatic applications for...
Google AdX will update its video policy on April 1 – April Fool’s Day – to reflect new industry standard definitions for...
Vizio shared its Q4 earnings results with investors, but skipped an earnings call and guidance due to the pending Walmart...
Warner Bros. Discovery is in a tight spot, as its TV ad revenue declines by double digits and its core...
It's been a busy February for Volkswagen, which is fresh from airing a blockbuster Americana-inspired Super Bowl spot celebrating 75...
When writer-director Derek Mari and producer Dan Sima decided to make Crohnie, a short film based on Mari's experiences with...
Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year...
After a challenging 2023, BuzzFeed Inc. will face a series of financial hurdles in the coming months that it will...
Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1...