The broadcaster-backed joint industry committee (JIC) certified iSpot as a national currency. The JIC already certified Nielsen’s other competitors –...
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Criteo has some good news and some bad news about the Chrome Privacy Sandbox based on its most recent tests....
CANNES, France--Disney is in the midst of a battle for streaming ad dollars, one that has intensified recently as Amazon...
The more new FAST channels there are, the harder it is for them to stand out to advertisers that have...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Programmatic Standoff Agencies sing the praises of open...
Many impassioned sports fans watching a game from home may have harbored the secret suspicion that they could do better...
Comscore announced that it secured Media Rating Council accreditation for both national and local TV ratings – just in time...
Retail media is all the rage. But while industry dialogue around this market focuses on innovation (e.g., CTV/programmatic applications for...
Google AdX will update its video policy on April 1 – April Fool’s Day – to reflect new industry standard definitions for...
Vizio shared its Q4 earnings results with investors, but skipped an earnings call and guidance due to the pending Walmart...