The US retail chain Albertsons, which also operates grocery brands like Safeway, Acme and Shaw’s, is accelerating investments in the...
CPG
Claritas acquired the CRM and identity company AcquireWeb on Tuesday, the third in a yearlong buying spree as Claritas revamps...
Keith Weed announced Thursday that he will step down from his role as Unilever’s chief marketing and communications officer in...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Collective Sigh Visto, the company formerly known as Collective, filed...
“The Sell Sider” is a column written for the sell side of the digital media community.Today’s column is written by...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Claws Down The bidding war between Comcast and Disney for...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Direct Control Direct-to-consumer upstarts are giving established brands a run...
Unilever CMO Keith Weed gave influencer marketing a black eye at Cannes this year with a call for brand marketers...
Because it can take a month or more to tie digital media to offline purchases, CPGs like Del Monte are...