The world’s largest consumer product brands are struggling to grow their US businesses. While some of the challenges are macro-economic,...
CPG
Albertsons has unleashed shopper data from its network of 2,300 stores to help CPG advertisers determine whether their digital ad...
Procter & Gamble isn’t done trimming its agency and advertising investments, even after a year of deep cuts to media...
L'Oreal will expand a media ownership strategy it piloted in Mexico to other Spanish-speaking countries to generate first-party cookies from...
Since it began delivering makeup product lines in 2015, the London-based beauty startup Wunder2 demonstrates how savvy ecommerce companies can...
Champagne used to be reserved for special occasions, but Moet Hennessy USA wants consumers to see its luxury products as...
Big consumer product brands like L'Oreal have soaked up as much data as possible in recent years as they try...
Activist investor Nelson Peltz of Trian Fund Management won a recount vote for a board seat at Procter & Gamble....
Nelson Peltz, founding partner of Trian Fund Management, narrowly lost a bid to win a board seat with Procter &...
Criteo on Friday released a suite of products, including audience matching and customer prospecting, as well as a new policy...