“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
CPMs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad-Unsupported Video On Demand Disney confirmed it will launch...
Unified auctions yield better results for app publishers than waterfall-based mediation … right? In theory. But developers aren’t making as...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
This time last year, Facebook CPMs were a bargain. Well, they’re back to where they were and then some. The...
Too bad there isn’t a Black Friday deal on Facebook inventory – because it’s getting pricey. Following a massive 38%...
What goes down must go up. Now that the economy is slowly beginning to reopen, Facebook CPMs have bounced back...