Zipcar Zips Ahead By Testing YouTube Video Creative

Zipcar was driving itself mad running prospecting and direct-response videos on YouTube. Testing and targeting video creative on YouTube isn’t easy. But Zipcar still needed to figure out which ads work for which audiences. “Everything we do is tied to a cost per acquisition,” said Celine Francois, senior manager of member acquisition at Zipcar. ZipcarContinue reading »

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RevJet Closes $21 Million Series A Raise With Plans To Invest In AI

RevJet wants to be an operating system for the customer experience, and it’s using a $21 million Series A round to get there. Total funding for the four-year-old startup, which helps marketers manage, test and optimize their digital advertising across touchpoints, is now $30 million. The round, revealed Wednesday, was led by private equity firmContinue reading »

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This Game Developer Cut Its CPI In Half By Testing Ad Creative Before Launch

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Creative often gets neglected by app publishers gunning for installs – but it’s one of the most important aspects of any app-install campaign, said Artur Grigorjan, head of growth marketing at Russian game studio Playrix. “By this point, most advertisers have enough expertise when it comes to buying,” Grigorjan said. “Now they’re transitioning to the nextContinue reading »

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