Content is still king – so long as you measure it correctly, Comscore’s Chief Commercial Officer Steve Bagdasarian told AdExchanger...
CrossChannel
New planning features are designed to help marketers optimize ad spend for specific revenue, conversion, and revenue targets. Adweek Feed
Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, has announced the launch of CORE...
Programmatic OOH – paired with new cross-channel management capabilities – means prospects can now be served OOH ads on their actual...
On Wednesday, iSpot.tv announced a $ 325 million investment from Goldman Sachs – a hefty chunk of change considering the company...