Ever since Nielsen was dinged for undercounting TV viewers during the pandemic, its competitors have been fighting to convince buyers...
Currencies
If the nonstop news coming out of Cannes Lions in France this week is making your head spin, this week’s...
The 4A’s measurement committee, a working group for marketers and media buyers to discuss their opinions and concerns about video...
The broadcaster-backed joint industry committee announced it will certify Comscore and VideoAmp as national TV currencies ahead of May’s upfront...
HyphaMetrics is integrating its own data with viewing data from measurement provider Samba TV as part of a new panel...
AdExchanger asked a handful of agencies and advertisers to (anonymously) name which they consider to be the top TV currency...
TV programmers and agencies say they’re ready to transact their ad buys using a measurement provider other than Nielsen. But...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of Home, Out Of Mind? Data-driven out-of-home media...
It may look as if there hasn’t been much progress with alternative currencies – at least not commensurate with the hype....
The Joint Industry Committee (JIC)--formed earlier this year by OpenAP, along with a working committee of media agencies, premium video...