Rockerbox’s Marketing Platform Identifies Prospects In The Moment

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Third-party cookies get stale. On Tuesday, ad tech startup Rockerbox launched a solution after a five-month beta to help advertisers freshen up their prospecting data based on a user’s last 60 minutes of browsing activity. A marketing platform centered on recency gets advertisers closer to the moment of intent, said Rockerbox CEO and co-founder RonContinue reading »

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Performance Marketer ProFlowers Renews Its Vow To Build The Brand

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FTD Companies, parent company of online floral delivery brands ProFlowers and Interflora, wants to get back to the basics of brand marketing. “Our company, like many brands, has been obsessed with directly attributable, perfectly measured marketing for the last five years,” said Jeff Severts, CMO of FTD Companies, who previously served as CMO of UltaContinue reading »

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Fluent Aims To Help Database Marketers Embrace ‘Audience’

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Digital ad players from AOL to Facebook have given lead-gen ads a try, but one company built an entire business around it. Fluent has remained relatively quiet since it was acquired by information services company IDI, now Cogint, for $100 million. The company was on a $140 million (gross revenue) run rate at the timeContinue reading »

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