House of Travel is number one in this year’s annual Kantar Customer Leadership Index. It’s New Zealand’s leading ranking of...
Customer
AUCKLAND, Today: Jess Strange is set to join Southern Cross Travel Insurance (SCTI) as Chief Customer Officer on August 19,...
Bacardi doesn’t have a digital marketing strategy, per se. And that’s because digital is the rum brand’s marketing strategy, said...
Welcome to this episode of the Marketing Vanguard podcast. A big welcome to our special guest today, Elizabeth Rutledge, the...
CANNES, France--First-party data might not be a sexy topic for a beach discussion, but it is one that can help...
In 2023, $ 247 billion--17.6% of U.S. online sales revenue--was lost to returns, versus the 14.5% return loss for items...
Heineken is the latest brand getting comfortable with generative AI chatbots. The brewer has integrated a gen AI chatbot into...
Iris Meijer is familiar with the chief marketing gig at large mobile telecoms. She held senior and CMO roles at...
In the last quarter of 2023, Americans spent an estimated $ 285.2 billion buying goods and services online. That's up...
AUCKLAND, Today: In an era of privacy concerns, first-party data offers advertisers a chance to redefine brand connections and gain...