Fast food giant McDonald's latest campaign in Eastern Europe focuses on relaying the brand's appeal to less likely audiences. The...
Customer’s
For every 10 people flying any given Delta Air Lines flight, just four are members of the Airline's loyalty program,...
How well do you know your audience? I’m not just talking about their age, location, gender or purchase history. I’m...
In February 2021, a new restaurant appeared in Steubenville, Ohio. Its name: Wings on Wheels. The menu featured what you...
Say you need a new stick of deodorant. You walk into your local drugstore and find the product you want....
If any part of your summer has been spent languishing in an airport because of a canceled flight, being involuntarily...
Earlier this summer, fast food restaurant chain McDonald's released its "#SomethingGood" positioning in Romania to champion younger people. To follow...
Alo Yoga is giving its customers the option to make online purchases via cryptocurrency, according to the lifestyle brand. Salaried...
In many ways, the Great Digital Acceleration is, in fact, the Great Social Acceleration. There are now more than 4.5...
"Open Internet," "Web 3.0" and "Decentralized Web" are all terms increasingly being used across digital circles. But what exactly is...