As GDPR Looms, Privacy Tech Is On The Rise

AdExchanger |

The May deadline to comply with Europe’s General Data Protection Regulation (GDPR) is swiftly approaching, and ad tech and security startups are forming a new industry: privacy tech. Companies like PageFair, Evidon, Prifender, Tealium and Segment hope to capitalize with GDPR compliance solutions for brands, publishers and even other ad tech vendors. The International AssociationContinue reading »

The post As GDPR Looms, Privacy Tech Is On The Rise appeared first on AdExchanger.

Read more