Team Optimization: Easing The Tension Between Data Science And Marketing

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Katie Malone, director of data science research and development, at Civis Analytics. Seven years ago, I was hanging out at CERN, the European Organization for Nuclear Research, working as a graduate student researcherContinue reading »

The post Team Optimization: Easing The Tension Between Data Science And Marketing appeared first on AdExchanger.

Read more

Eating Our Own Dog Food: The Role Of Marketing To Marketers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maja Milicevic, co-founder and principal at Sparrow Advisers. While most ad tech and mar tech companies will seem like a classic B2B technology marketing use case, it’s easy to underestimate theContinue reading »

The post Eating Our Own Dog Food: The Role Of Marketing To Marketers appeared first on AdExchanger.

Read more

The Secret To Facebook’s $67 Billion Ad Machine

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kunal Gupta, CEO at Polar. Facebook’s ad revenue this year – expected to be $67 billion – will be more than every other ad tech platform combined, including Google’s networkContinue reading »

The post The Secret To Facebook’s $67 Billion Ad Machine appeared first on AdExchanger.

Read more

Is 5G On A Collision Course With Privacy?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kelly Anderson, vice president of data protection and privacy at Ericsson Emodo. Just as 5G is coming into view on the horizon, there’s a trainload of new privacy regulations andContinue reading »

The post Is 5G On A Collision Course With Privacy? appeared first on AdExchanger.

Read more

Shattering Ad Targeting’s Glass Ceiling

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachel Gantz, SVP, commercial, at Comscore. Time’s up. #MeToo. Equal pay. This is the world many of us proudly live in. Gender identity and norms have become more fluid andContinue reading »

The post Shattering Ad Targeting’s Glass Ceiling appeared first on AdExchanger.

Read more

Agencies Must Become More Neutral To Thrive (And Even Survive)

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. Organizations are awash in data. They are creating more and more of their own data, and they are now starting to buy increasing amounts of externalContinue reading »

The post Agencies Must Become More Neutral To Thrive (And Even Survive) appeared first on AdExchanger.

Read more

As Privacy Regulations Tighten, There May Be An SDK-Based Solution For Ad Tech And RTB

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Crook, chief technology officer at Verve. The United Kingdom’s Information Commissioner’s Office (ICO) recently put the ad tech industry on notice that its real-time bidding (RTB) practices for handling consumer dataContinue reading »

The post As Privacy Regulations Tighten, There May Be An SDK-Based Solution For Ad Tech And RTB appeared first on AdExchanger.

Read more

As Antitrust Legislation Is Introduced, How Should We Calculate The Value Of Data?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ka Mo Lau, chief operating officer at Thunder Experience Cloud. Since the 1970s, a decade when the latest technology was the Atari game console and Commodore computer, the standard forContinue reading »

The post As Antitrust Legislation Is Introduced, How Should We Calculate The Value Of Data? appeared first on AdExchanger.

Read more

Marketers, Don’t Get Blindsided By Google’s Move To First-Price Auctions

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jacob Beck, associate director of programmatic at DWA Media, a Merkle company. Google announced in March that it will finally migrate Google Ad Manager – formerly AdX – to a first-price auction model.Continue reading »

The post Marketers, Don’t Get Blindsided By Google’s Move To First-Price Auctions appeared first on AdExchanger.

Read more

It’s Time To Expand Our Definition Of Direct-To-Consumer

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brett Jensen, director of data partnerships, at iSpot.tv. Is a hot dog a sandwich? When you break it down literally, it’s a piece of meat between bread, frequently dressed upContinue reading »

The post It’s Time To Expand Our Definition Of Direct-To-Consumer appeared first on AdExchanger.

Read more