Platforms Need To Follow The Triopoly’s Playbook And Give Data A Day Job

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. The upcoming General Data Protection Regulation (GDPR) will increase risk for sharing data. The era of every platform getting willy-nilly access to first-partyContinue reading »

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The Art, Science And Pitfalls Of Storytelling In OTT

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“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tal Chalozin, co-founder and chief technology officer at Innovid. While traditional TV is a huge industry, the future of TV is becoming increasingly digital, with over-the-top (OTT) media platforms leading the way. With manyContinue reading »

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Snap’s Path Forward As An Advertising Platform

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nima Wedlake, investor at Thomvest Ventures. When Snap announced its third quarter earnings last month, it reported $208 million in revenue and 178 million daily active users. The company missedContinue reading »

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The Era Of Cookieless Targeting

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Gu, vice president of product at Thunder. There’s six months left before GDPR kicks in, and judging by the number of articles popping up about GDPR compliance, everyone seemsContinue reading »

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RTB 3.0 Will Be A Boon For Ad Buyers

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Curt Larson, vice president of product at Sharethrough. The IAB’s OpenRTB 3.0 Draft Framework is currently available for industry comment. Although many OpenRTB releases make more purely technical enhancements, 3.0Continue reading »

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Machine Learning Needs Good Data To Reach Its Potential

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Dobson, CEO at The Exchange Lab. Machine learning is revolutionizing digital advertising, driving efficiency through advanced algorithmic decision-making, and could generate $42 billion in annual ad spend by 2021. ToContinue reading »

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A Higher Level Of Personalization Requires Moving Beyond Functional Data

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Wilhite, senior vice president of data strategy at 84.51°. Measuring the effectiveness of digital advertising depends less on absolute performance and more on the benchmark. Current standards suggest that theContinue reading »

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The Case For Connectivity

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ashley Herzog, vice president of product at Visto. Like a good mass transit system, interconnectivity is the key differentiator for advertising technology these days. But for any brand embarking on a self-serveContinue reading »

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Creative Agencies Need More Data Scientists, Fewer Art School Grads

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Oren Harnevo, CEO and co-founder at Eyeview. Last year, I was one of about 50 judges for a prestigious advertising award and one of the few without a creative orContinue reading »

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Zero-Data Media Could Be The Future Of Digital Advertising

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dylan Collins, CEO at SuperAwesome. The European digital ad market is bracing itself for May, when the General Data Protection Regulation (GDPR) becomes enforceable. Advertisers and brands are scrambling toContinue reading »

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