With An Eye On Transformation Via Acquisition, Non-Tech Companies Scoop Up Tech Firms

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Kelly, CEO at Kelly Newman Ventures. In 2016, non-tech companies bought more tech companies than ever before. According to Bloomberg, 682 technology firms were purchased by companies in an industryContinue reading »

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How Does Amazon Stack Up As A Duopoly Contender?

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Despite not having an ad-focused business model, Amazon keeps Sir Martin Sorrell up at night and is the most likely candidate toContinue reading »

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Despite Challenges, Programmatic Is Evolving To Deliver On Brand Safety

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mahlman, president of ad platforms at Oath.  With spend growing by more than 72% over the past three years, programmatic is the backbone of online advertising. For advertisers, automated buysContinue reading »

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Judge Gives The Green Light To Third-Party Cookies

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner at Davis & Gilbert. Do you switch to “incognito mode” when you browse for things you want to keep private? Do you regularly delete the cookies onContinue reading »

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Survival Of The Fittest: The Ad Tech Edition

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Martin, global business development manager at Playwire Media. Technological advances and a narrower focus on brand safety and inventory transparency (finally) have moved the digital media needle in theContinue reading »

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For Better Performance, Advertisers Must Take Direct Control Of The Inventory They Buy

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Wayne Blodwell, founder and CEO at The Programmatic Advisory. So far this year, header bidding has been adopted at scale by many of the world’s largest publishers. But it hasn’tContinue reading »

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Apple’s Upcoming Safari Changes Will Shake Up Ad Tech

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. In September, Apple will release new changes to Safari with iOS 11 called “Intelligent Tracking Prevention.” These changes will have large effects on the adContinue reading »

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Autonomous Cars Could Jumpstart A New Drive-Time Marketing Paradigm

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Sachs, CEO at OneSpot. Each day, millions of Americans grab a cup of coffee, jump into their cars and turn on the radio to hear the weather, day’s newsContinue reading »

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In A Market With No Ratings Standards, How Can the Best Data Win?

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Herbst, vice president of programmatic data solutions at Bombora. Oil, steel, movies, games, credit, alcohol, stocks and bonds: They are all bought and sold, and each is rated byContinue reading »

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So, You Have Unique Data?

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. If you’re like me, you get calls, introduction emails and LinkedIn messages all the time from companies trying to figure out how to get theContinue reading »

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