Why The Digital Advertising Industry Needs An Ethics-By-Design Framework

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. After AdExchanger reported how Rocket Fuel questionably used client data for its user profiling and segmentation tools, I was struck byContinue reading »

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Marketers Need Outcomes, Not More Tools

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ric Elert, president at Conversant.  A problem that haunts the industry is too much of an emphasis is still being placed on technology and not enough focus is placed onContinue reading »

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In-Housing Is Accelerating, But Brands Will Never Completely Quit Their Agencies

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Belinda J. Smith, global head of media at Electronic Arts.  Over the past year or so we’ve seen every indication that in-housing will have as much staying power as “The Year of Mobile” – which enjoyed itsContinue reading »

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SPO: How To Reduce The Cost Of Fraud To Zero

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simon Harris, head of programmatic activation at Dentsu Aegis Network. Header bidding has made it common for a buyer to see the same impression several times, as most publishers now offerContinue reading »

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California’s Anti-Bot Law Raises The Stakes For The Use Of AI Influencers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard S. Eisert, partner and co-chair of the advertising, marketing & promotions practice group at Davis & Gilbert. The influencer marketing industry continues to grow rapidly. Some expect influencers toContinue reading »

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Same As It Ever Was: The Fourth Industrial Revolution And Brand Safety

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Alan Snyder, chief technology officer at Craft Worldwide / McCann Worldgroup. Those who grew up when MTV first coughed itself awake saw David Byrne “swimming” across their TVs inContinue reading »

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Retailer Survival And The Role Of Digital Marketing

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jenny Darroch, dean and professor of marketing and entrepreneurship at the Peter F. Drucker and Masatoshi Ito Graduate Online School of Management, Claremont Graduate University. In the wake of theContinue reading »

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What We’ve Already Learned From Direct-To-Consumer Companies

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. The direct-to-consumer (DTC) space may have begun with Warby Parker, Dollar Shave Club and other pioneers, but it is populated today with brandsContinue reading »

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Scaled Ad Platforms Vs. Smaller Custom Solutions: How To Strike The Right Balance

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Scarborough, programmatic media director at PMG. As programmatic media enters its second decade – and a wave of consolidation, fire sales and amalgamations of ad tech stacks change theContinue reading »

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Ads.txt Curbed Unauthorized Inventory Sales. Could The Same Principles Defeat Bad Ads?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Moore, CEO and founder at Ad Lightning. An open ecosystem offers enormous benefits and has sped the pace of innovation in the digital ecosystem. This openness made digital advertisingContinue reading »

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