The Comeback Of Context

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Nevins, chief marketing officer at Smart. 2018 has been marked by uncommon turbulence, starting with the Facebook-Cambridge Analytica scandal through the recent, ongoing General Data Protection Regulation (GDPR) chaos.Continue reading »

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Trade-offs: The Reality No One Wants To Accept In Digital Advertising

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Doty, digital publishing consultant.  As I sit here in Cannes and listen to rosé-fueled frets around the digital advertising industry issues du jour, I’ve been thinking about how I’veContinue reading »

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Increased Consumer Expectations For Privacy Could Be A Good Thing For Advertisers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Keith Eadie, vice president and general manager at Adobe Advertising Cloud. As the dust from Facebook’s Cambridge Analytica data breach settles, consumers and legislators alike are asking tough questions aroundContinue reading »

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Data Ethics: Permission Is Not The Problem

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Weiss, chief technology officer and chief data scientist at Dativa. The recent uproar caused by the Facebook-Cambridge Analytica scandal has made the ethical use of data one of theContinue reading »

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Today’s Ad Verification Providers May Fail Us In The Long Term

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Broitman, chief strategy officer at Kiip. Despite the industry’s best efforts, the cost of ad fraud remains a $6.5 billion concern. Trust, in the world of digital advertising, isContinue reading »

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Brand Privacy: Who’s Knocking Off Your Consumer Data?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Shedletsky, founder and CEO at Vertical Mass. Many consumers clamor to get their hands on the most sought-after brands – lining up for days for Apple’s new iPhone, spendingContinue reading »

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Marketing PSA: Do You Know What And Where Your Data Is?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Katrin Ribant, co-founder and chief solutions officer at Datorama. Doomsday – also known as May 25, when the General Data Protection Regulation (GDPR) went into effect – has come andContinue reading »

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A Guide For Not Going All-In With A Walled Garden

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Markel, director of digital activation at Hearts & Science. Against the backdrop of data privacy, marketers are being forced to weigh their options for how media should be runContinue reading »

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What It Takes To Close The Gap Between Strategy And Planning

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julia Amorim, CEO at MediaNet. As a general waging battles in ancient China, the philosopher and writer Sun Tzu would never had come across the terms “marketing” or “advertising,” yetContinue reading »

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Acxiom’s Next Steps And The LiveRamp Acquisition Four Years Later

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. The LiveRamp acquisition by Acxiom, which closed four years ago on July 1, 2014, has been one of the most successful acquisitions in the lastContinue reading »

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