How Loss Aversion Prevents Agencies From Getting Credit For Their Successes

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Imagine you have $50. I tell you that I’m going to flip a coin, and if you guess the flip correctly, I’ll giveContinue reading »

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Chief Creative Officers Should Live And Breathe Data

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sandro Catanzaro, co-founder and senior vice president of innovation and analytics at DataXu. We’ve come a long way since the Don Draper days of advertising, when creatives would drink ManhattansContinue reading »

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Expect Invalid Traffic, But Don’t Tolerate Methbot

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Arnold, senior director of marketplace quality at The Trade Desk. The plague of invalid traffic (IVT) is well documented across the industry, particularly in recent weeks with the discoveryContinue reading »

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Transacting On Business Outcomes Is A Bad Idea

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Guldimann, CEO at Parsec Media. Paying for business outcomes has recently gained popularity with media buyers and brands. The idea is that media buyers only pay for advertising whenContinue reading »

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Marketing Orchestration: Oasis Or Mirage?

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Davidson, US lead at DBi Consulting. I’ve been hearing a lot about marketing orchestration lately, and based on the way people are using the terminology, I think it bearsContinue reading »

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Managing Consumer Privacy Matters Now More Than Ever

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Patrick Salyer, CEO at Gigya. If we’ve learned anything about progress, it’s that regulation rides hot on the heels of innovation. With the birth of the airline industry, for example, cameContinue reading »

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Ad Targeting Is Failing Users

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Kevin Jennison, chief technology officer at Gladly. A well-targeted online ad can be a delightful moment – that instant you find the exact gift or concert you were looking for. Sadly,Continue reading »

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Data Is Still The Trump Card For Driving Business Growth

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Stacey Hawes, president of data practice at Epsilon. No doubt, 2016 was the year of data. There was the good: Data-driven principles were at the forefront of conversations across industries, versusContinue reading »

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Ad Tech Is Butchering Your User Data

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Alessandro De Zanche, global product lead of data activation at GfK. User data is a paradox in the way it is controlled and used in organizations. For some companies, their useContinue reading »

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The Great Paradox Of ‘Precision At Scale’

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kim Brown, founder and CEO at Centrally Human. Of all the jargon being tossed around digital conversations these days, the phrase “precision at scale” is becoming increasingly common. Everyone wantsContinue reading »

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