Programmatic Faces A Turning Point In 2018

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Already, 2018 is shaping up to be a very interesting year. Our industry is getting close to making real progress on some ofContinue reading »

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Brands That Bet Big On Customer Data In 2017

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Toby McKenna, senior vice president of global advertising at Bazaarvoice. Thanks to today’s connected world, companies are sitting on vast amounts of consumer data. Whenever consumers make a purchase, useContinue reading »

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Bidders Must Value Brand For Publisher Alliances To Succeed

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. Every time we shop, we make the decision to purchase either a brand item or its generic equivalent. We assume generic laundryContinue reading »

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Inaccurate Segments May Be Costing Advertisers Billions

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Kelly, founder and CEO at Survata. We’ve all read the doom-and-gloom news about programmatic problems, from YouTube’s brand safety issues to brand advertisers culling their spending and companies likeContinue reading »

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Aside From GDPR, Many Changes On The Horizon For User Data

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Sleath, vice president of product management at Exponential. The General Data Protection Regulation (GDPR) that will be upon us in less than six months is one of a waveContinue reading »

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Will Brands Be Ready For Monetization In 2018?

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Trey Stephens, director of audience monetization at Acxiom. As 2017 comes to a close, it’s a great time for brands to assess ways to improve marketing strategy and better capitalizeContinue reading »

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Beyond Inferred Or Declared Mobile Data: Trust, But Verify

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Taylor West, general manager, North America, at Zeotap. “Trust, but verify” was a phrase made famous by President Ronald Reagan during the Cold War in reference to Soviet disarmament, andContinue reading »

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When It Comes To Biddable Inventory, Less Is More

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jon Espejo, vice president of optimization at Accordant Media. Programmatic has traditionally been labeled as a marketplace with near-limitless inventory, which to a certain degree is still true. However, 2017Continue reading »

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Data: The New Transparency

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ran Ben-Yair, co-founder and CEO at Ubimo. Transparency has always been a hot-button industry word. In the past year, it’s gained even further currency, often from the heated rhetoric ofContinue reading »

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Every Marketer Must Answer Vital Questions About The IAB’s Latest Ad Portfolio

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julia Amorim, CEO at MediaNet. When you’re negotiating your mortgage, you want some flexibility from the bank. When you’re practicing yoga, you need flexibility in your limbs. And when you’reContinue reading »

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