Adsquare To Offer Quality Guarantee On Third-Party Mobile Data

Starting Wednesday, the Berlin-based mobile data exchange adsquare will offer refunds on the cost of data if the total delivery for a given campaign doesn’t fall within an advertiser’s declared goals. The guarantee helps build marketer confidence in a world where quality mobile data is in short supply and most of the good stuff livesContinue reading »

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Mobile Data Has A Quality Control Problem

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This is the second in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including guides to fraud tactics and threat vectors and practical solutions from advertisers in the growth and user acquisition trenches. Read the first story: “2018 Will Be A Year Of Reckoning For Mobile App-Install Fraud.” MobileContinue reading »

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