The ad industry’s transition from third-party to first-party data infrastructure is the most significant change in digital history. Companies across...
DataDriven
Warner Bros. Discovery wants to be upfront about its data strategy. Top line Today, WBD announced that David Porter has...
AUCKLAND, Today: D3 is thrilled to be New Zealand’s first certified Funnel.io partner. This marks a major step in revolutionising...
When most people hear the words “like a good neighbor,” their mind immediately fills in the rest of the sentence...
The aptly named Oddity Tech, an Israeli DTC brand operator, doesn’t fit neatly in one category. It's a skincare and...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Wishing you all a beautiful Memorial Day weekend! This classic...
Will ChatGPT take all of our jobs or just make them easier? I’m optimistic. Even early use cases for AI...
Andrew Mok, CMO of car-sharing company Turo, explains how Turo taps into data to create a "specific, one-to-one experience" for...
In early March, Sperry released its first sonic logo. The boat shoe and accessories brand worked with audio research and...
On Tuesday, Boathouse launched a product called Narrative Transformation through partnerships with consumer and market intelligence platforms Signal AI and...