Will ChatGPT take all of our jobs or just make them easier? I’m optimistic. Even early use cases for AI...
DataDriven
Andrew Mok, CMO of car-sharing company Turo, explains how Turo taps into data to create a "specific, one-to-one experience" for...
In early March, Sperry released its first sonic logo. The boat shoe and accessories brand worked with audio research and...
On Tuesday, Boathouse launched a product called Narrative Transformation through partnerships with consumer and market intelligence platforms Signal AI and...
Lots of people are talking about addressable TV. “Data-driven linear,” though? Not so much. But despite the fact that data-driven...
Unilever is three months into a major structural reorganization and still early in a years-long plan to reshape its company...
The parade of data-driven ad platform launches by companies that don’t traditionally monetize through advertising seemingly cannot be stopped. In...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Polaris, one of only several Black-owned TV networks, debuted in October on VIZIO’s streaming service, WatchFree Plus. But Polaris was...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....