The advent of data-driven TV means that media owners have richer data sets to help advertisers find their audiences. But...
DataDriven
IPG’s marketing intelligence firm Kinesso has hired Dr. Femi Olu-Lafe as the SVP of culture and inclusion. Olu–Lafe was brought...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. ...
Ad creative can be a bigger driver of performance for app advertisers than audience-based targeting or segmentation. “We can make...
Jam City is jamming, despite COVID-19. The LA-based casual mobile game studio plans to hire artists, producers, data analysts and...