April 21, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Transitioning To In-House Is All About Creating A Data-Driven, Tech-Enabled Media Model

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Serge Del Grosso, SVP of media services at Merkle. 2020 has forced the marketing and advertising industries to re-evaluate the client/agency relationship. This has been especially true as marketers continueContinue reading »

The post Transitioning To In-House Is All About Creating A Data-Driven, Tech-Enabled Media Model appeared first on AdExchanger.


AdExchanger