DataXu Brings On 4As Vet To Strengthen Self-Serve Agency Relationships

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Demand-side platform (DSP) DataXu hired former 4As exec Peter Kosmala as its VP of platform solutions, the company said Friday. With Kosmala, who started in late July and will report to chief revenue officer Ed Montes, DataXu hopes to grow its self-serve business with agencies. “This is about forging even stronger relationships with a channelContinue reading »

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Chief Creative Officers Should Live And Breathe Data

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sandro Catanzaro, co-founder and senior vice president of innovation and analytics at DataXu. We’ve come a long way since the Don Draper days of advertising, when creatives would drink ManhattansContinue reading »

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