OpenAP Standardizes On Dataxu’s DMP; Verizon Seeks Yahoo Finance Buyer

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s A ’xu Out There OpenAP, a TV audience measurement and targeting consortium backed by Fox, Viacom and NBCUniversal, selected dataxu as its go-to DMP and data match service. Read the release. Dataxu’s OneView DMP will let OpenAP members build audience segments. In usingContinue reading »

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With AT&T Breathing Down Its Neck, Comcast Looks To Acquire Ad Tech

Zach Rodgers and Allison Schiff contributed. Comcast is looking to enhance its targeted advertising business by acquiring more ad tech assets, and is evaluating a group of companies that includes Cadent and dataxu, AdExchanger has learned. Comcast is motivated by a range of factors, including stiffer competition from AT&T and its Xandr ad unit asContinue reading »

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Advertising ID Consortium Enters Next Phase With LiveRamp’s First Bidstream Integration

LiveRamp, dataxu and Index Exchange launched the first commercial proof of concept for the Advertising ID Consortium on Thursday. The product places LiveRamp’s IdentityLink directly in the bidstream, skipping the cookie syncs typically required for a DSP and SSP to match against LiveRamp in a campaign. Additionally, Bill Simmons, dataxu’s co-founder and CTO, is joiningContinue reading »

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Why New Buyers Must Understand The Nuances In Advanced TV

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris LaHaise, director of TV solutions at dataxu. LUMA Partners CEO Terry Kawaja recently named advanced TV as the thing he was most bullish about in the coming year. “I am most excited aboutContinue reading »

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OTT Demand Once Preceded The Supply, But The Tide Has Turned

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris LaHaise, director of TV solutions at dataxu. Connected TV audiences are growing. And despite reports implying that the demand for connected TV inventory is far greater than the current programmatic supply, that’s notContinue reading »

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Why Some Data Companies Are Selling Data As A Percent Of Media

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Data providers have embraced an alternative way of buying audience segments: selling data as a percentage of media rather than transacting on CPMs. Instead of buying data at a fixed rate per thousand impressions, a percent-of-media model ties the cost of data to the cost of media. An advertiser, for instance, is unlikely to spendContinue reading »

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Lotame Eyes International, Brand Expansion Under New CRO

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Lotame has hired a new CRO as the independent, 10-year-old data management platform seeks to compete in a category increasingly dominated by marketing clouds. The company’s new revenue chief, Eric Marterella, spent the past five years leading global enterprise sales for social media marketing platform Sprinklr. His responsibilities at Lotame will include managing global clientContinue reading »

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Is Marc Pritchard Fighting The Wrong Battle?

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“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Baker, co-founder and CEO at dataxu. In early 2017, Procter & Gamble’s chief brand officer, Marc Pritchard, set the advertising industry on fire, launching a “brand-safety revolt.” In a speech at the IAB’s AnnualContinue reading »

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RhythmOne And Dataxu Tussle Over Unpaid Bills And Hidden Fees

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Advertisers aren’t the only ones irritated by hidden fees and undisclosed inventory sources. Dataxu is claiming it’s been victimized by shady auction mechanics following a soured partnership with RhythmOne. The situation came to light after RhythmOne filed a lawsuit in July against dataxu to recover $1,900,000 from three unpaid invoices between January and March. ButContinue reading »

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Will Advanced TV Force Innovation In Law And Regulation?

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“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Andy Dale, VP, legal and data protection officer at dataxu. My grandfather was a real-life “mad man.” During the “creative revolution” of the 1960s, he built copy and art teams at Doner Advertising, handlingContinue reading »

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