IAB: Digital Ad Industry Continues Surge, Fueled By Mobile

AdExchanger |

Digital ad revenue continues to rise at the expense of traditional media. In the first half of 2017, digital advertising revenue grew 23% to $40 billion, according to the Interactive Advertising Bureau and PricewaterhouseCooper’s Internet Advertising Revenue report, released Wednesday. Read it. Digital’s growth represents a 22.6% increase from last year, and it’s the largestContinue reading »

The post IAB: Digital Ad Industry Continues Surge, Fueled By Mobile appeared first on AdExchanger.

Read more