The potential of programmatic audio has caught the interest of advertising’s behemoth.Google said Wednesday it had launched the ability to...
DBM
Google is making it more difficult for advertisers to have an independent view of the data generated from ad buys...
YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess...
Demand-side platforms (DSPs) make money by taking a percentage of the media buys that flow through their technology – and...
Brad Bender will speak at AdExchanger's upcoming Industry Preview conference on Jan. 17-18, 2018, at the Grand Hyatt New York.Google’s rallying cry...