The potential of programmatic audio has caught the interest of advertising’s behemoth. Google said Wednesday it had launched the ability to buy programmatic audio ads through its demand-side platform (DSP) DoubleClick Bid Manager. Programmatic audio is still a new market, but it’s growing quickly. Spotify launched the capability in 2016, and on its Q1 2018
The post Google Launches Programmatic Audio Ads In DoubleClick Bid Manager appeared first on AdExchanger.