AUCKLAND, Today: WPP has acquired InfoSum, a leading data collaboration platform, in a move set to supercharge its AI-powered marketing...
Deal
The integration will drive viewers to its Bite on Fox platform Adweek Feed
X, formerly Twitter, has been acquired by xAI, Elon Musk’s public-benefit AI corporation and the maker of AI chatbot Grok,...
Omaha Steaks didn't pay $ 8 million for a Super Bowl 59 ad, but the legacy brand got a surprise...
The numbers $ 4.3 billion -- Omnicom Group's 2024 revenue, an increase of 5.2% year-over-year. Growth was led by media...
The next generation of in-store digital ads are coming to Hy-Vee. The grocery chain has partnered with Grocery TV, an...
Walmart is officially even more connected to connected TV. Today, the retail giant closed its $ 2.3 billion deal for...
Snapchat probably isn’t the first thing you think of when you hear “CRM,” but Snap is trying to change that....
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Exclusive Distribution Deal appeared first...
Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and...