Snapchat probably isn’t the first thing you think of when you hear “CRM,” but Snap is trying to change that....
Deal
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Exclusive Distribution Deal appeared first...
Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. By Unpopular Demand Last year, Google launched a...
On July 26, WBD and TBS filed suit in New York against the NBA, NBA Media Ventures and NBA Properties,...
UPDATE--5:48 p.m.: Following the NBA's statement that it had rejected Warner Bros. Discovery's attempt to match Amazon's media rights offer,...
Warner Bros. Discovery is taking a final shot at NBA media rights. Top line Earlier this month, The Athletic reported...
The NBA is one step closer to welcoming Amazon to the party, and NBC back into the fold, while perhaps...
Apple has officially planted its flag on the artificial intelligence turf with a little help from ChatGPT maker OpenAI. The...
Award-winning New Zealand tech innovator, Fingermark, has secured a cornerstone investment from global water, hygiene and infection prevention leader Ecolab....