Omaha Steaks didn't pay $ 8 million for a Super Bowl 59 ad, but the legacy brand got a surprise...
Deal
The numbers $ 4.3 billion -- Omnicom Group's 2024 revenue, an increase of 5.2% year-over-year. Growth was led by media...
The next generation of in-store digital ads are coming to Hy-Vee. The grocery chain has partnered with Grocery TV, an...
Walmart is officially even more connected to connected TV. Today, the retail giant closed its $ 2.3 billion deal for...
Snapchat probably isn’t the first thing you think of when you hear “CRM,” but Snap is trying to change that....
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Exclusive Distribution Deal appeared first...
Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. By Unpopular Demand Last year, Google launched a...
On July 26, WBD and TBS filed suit in New York against the NBA, NBA Media Ventures and NBA Properties,...
UPDATE--5:48 p.m.: Following the NBA's statement that it had rejected Warner Bros. Discovery's attempt to match Amazon's media rights offer,...