Warner Bros. Discovery is kicking off 2023 with an alternative approach to audience measurement. Top line On Tuesday, Warner Bros....
Deal
Fox Sports gets to keep Major League Soccer on its networks, striking a four-year linear rights agreement with the league....
As part of a plan to consolidate its SSP partners, Horizon Media struck a deal with PubMatic Monday. By reducing...
After a dramatic courtship between Unity and ironSource, Unity put a ring on it. The merger closed on Monday. The...
Sean "Diddy" Combs, adding a new pillar to his music, fashion, media and booze empire, becomes the latest celebrity to...
The third quarter wasn’t a good one for Roku, which shared belt-tightening plans in expectation of worse results to come...
AUCKLAND, Tuesday: A partnership between the New Zealand office of global advertising giant JCDecaux and Māori creative business Haumi, has...
Scaled ad tech M&A was up 150% in the third quarter, driven in part by private equity … so, hurrah?...
AUCKLAND, Today: TVNZ has announced a deal that will see Kiwibank become the new broadcast partner for weekly current affairs...
Sneakers, snacks, beverages and even office equipment have been mainstays of sports marketing for years. But now, Major League Baseball...