As part of a plan to consolidate its SSP partners, Horizon Media struck a deal with PubMatic Monday. By reducing the number of partners needed to facilitate a programmatic auction,… Continue reading »
The post Horizon Media Whittles Down Partners And Strikes SPO Deal With PubMatic appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs