Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes...
Decisions
Arielle Garcia, UM's former chief privacy and responsibility officer, explains why she decided to leave the large agency holding company...
With global video game revenue expected to hit $ 365 billion by the end of 2023, and users expected to...
Adweek identified seven standout agencies in the first five years of their existence as part of a shortlist for Breakthrough...
By Anders Pilgaard Andersen, senior vice president, general counsel, Adform Recent decisions by multiple EU data protection authorities signal the...
A world-first study proves Large Format advertising influences purchase decisions and improves effectiveness of mobile advertising. Out-of-Home media company JCDecaux...
Top candidates are being snapped up at frenzied rates and businesses are realizing they must act faster to secure great...
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's...
Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has...
There are many ways to view Pearle Vision's brand identity: It's at once international, national and local; a retailer of...