Advertiser Perceptions: Independent DSPs Find Pockets Of Growth Despite Google’s Dominance

Google and Amazon still dominate the demand-side platform category, but next-tier players have opportunities to win market share and for the first time there are signs that Google’s iron grip may be softening, according to the half-yearly Advertiser Perceptions DSP Wave released Wednesday (?). The report is based on surveys of almost 500 brand andContinue reading »

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How M&A Impacts The Remaining DSPs

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For the independent demand-side platform (DSP) market, it is the best of times, it is the worst of times. On the one hand, it’s unlikely any new scaled DSPs will enter the market. The costs to build a competitive platform – nine digits off the bat and another eight digits per year in operational costsContinue reading »

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