It’s getting tough for demand platforms as they face the rising cost of supply of programmatic inventory. Rising levels of...
Demand
Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. Google confirmed to AdExchanger that...
According to Taste editor in chief Matt Rodbard, the grocery store is content. And as marketers very well know, content...
Aside from inflation, unemployment and the upcoming election, marketers have yet another challenge on their hands in 2024: consumer anxiety....
What is an "outcome?" According to Omnicom leaders, it depends on whether you're asking a brand's CMO or CFO. In...
The first electric vehicle ad to air during the Super Bowl was in 2019, when Audi ran its "Cashew" ad...
PubMatic’s latest earnings point to lingering softness in the ad market. But the company is betting on a bright future...
AUCKLAND, Today: Parnell-based social media agency Culture has launched a 24/7social media management product, aimed at keeping pace with increasing...
Activist group Clean Creatives and 25 B Corp-certified agencies submitted an official complaint to B Lab this week in a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Demand More Google has started its global rollout...