Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. By Unpopular Demand Last year, Google launched a...
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AUCKLAND, Today: Sling & Stone is expanding its team after experiencing client growth and higher demand for its social, content,...
Roku announced an integration with The Trade Desk’s UID 2.0 identifier to attract new buyers and increase monetization per account...
Paramount is a powerhouse engine of consumer culture. Ray-Ban aviator sales are through the roof thanks to the success of...
With upfront week presentations giving way to a wave of negotiations, ADWEEK continues our postmortem sit-downs with the presenting ad...
Most of the companies in the digital marketing ecosystem have traditionally serviced either the supply or the demand side. ...
It’s getting tough for demand platforms as they face the rising cost of supply of programmatic inventory. Rising levels of...
Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. Google confirmed to AdExchanger that...
According to Taste editor in chief Matt Rodbard, the grocery store is content. And as marketers very well know, content...
Aside from inflation, unemployment and the upcoming election, marketers have yet another challenge on their hands in 2024: consumer anxiety....