What is an "outcome?" According to Omnicom leaders, it depends on whether you're asking a brand's CMO or CFO. In...
Demand
The first electric vehicle ad to air during the Super Bowl was in 2019, when Audi ran its "Cashew" ad...
PubMatic’s latest earnings point to lingering softness in the ad market. But the company is betting on a bright future...
AUCKLAND, Today: Parnell-based social media agency Culture has launched a 24/7social media management product, aimed at keeping pace with increasing...
Activist group Clean Creatives and 25 B Corp-certified agencies submitted an official complaint to B Lab this week in a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Demand More Google has started its global rollout...
PARIS, Today: THE Epica Awards 2023 has extended its entry deadline to Friday 20 October, citing popular demand. Epica editorial...
Here are some key challenges preventing retail media from reaching its full potential, with some ideas for how to overcome...
The DMP is helping BDG target users it couldn’t reach before, in addition to packaging its audiences into more granular...
The 2023 upfront is officially a waiting game. Just one year ago, publishers brought in record commitments during 2022's upfront...