Culture launches 24hr social media management product to serve peak engagement demand

AUCKLAND, Today: Parnell-based social media agency Culture has launched a 24/7social media management product, aimed at keeping pace with increasing demand for real-time community engagement for New Zealand’s most customer-focused brands.

Culture ceo Ryan Newton said: “Social media engagement peaks outside traditional business hours – in the evenings and over weekends. Yet these times are when most community managers are unavailable to respond to social engagement.

“In response, brands are turning to after-hours community management.

“Culture’s new after-hours community management team operates 24 hours a day, seven days a week, seamlessly taking over where in-house social managers leave off.

“A more timely, after-hours social media service helps mitigate reputational risks associated with slow response times, extends customer service capabilities, and provides continuous, real-time engagement with communities.

“This also helps with enhanced support during peak sales periods and can provide cover for staff during holidays or when they’re away sick.

“A more timely, after-hours social media service helps mitigate reputational risks associated with slow response times.”

“Social is often busiest outside of traditional working hours, so for a brand to thrive, it’s imperative that you remain active when your community is online, resolving issues swiftly and building engagement.

“Culture already provides social media solutions during business hours for a wide range of clients including Briscoes, Rebel Sport, KFC and Liquorland.

“The agency’s new product, Culture After Hours, extends its community management offering as an always-on service, with proven experienced, empathetic managers based in New Zealand.

“Culture After Hours works across every social media platform and can integrate seamlessly with existing monitoring tools.

“Before taking the reins of a client’s social media platforms, the Culture After Hours team invest time in understanding the brand and tone, developing FAQs to expedite responses and establishing a clear escalation process.

“Culture is the AU and NZ Social Media Marketing Institute’s Agency of the Year. The agency is a leader in social management and content, with expertise across a wide range of categories.”

• culture.nz/after-hours-community-management