Here are some key challenges preventing retail media from reaching its full potential, with some ideas for how to overcome...
Demand
The DMP is helping BDG target users it couldn’t reach before, in addition to packaging its audiences into more granular...
The 2023 upfront is officially a waiting game. Just one year ago, publishers brought in record commitments during 2022's upfront...
Acast, the world’s largest independent podcast company, has announced updates to its sales team in Australia and New Zealand to...
The sports media publisher Overtime launched its third franchise Tuesday morning, a product called Overtime Boxing (OTX) that centers on...
The Fresh Market, a specialty food retailer, launched a retail media network (RMN) through their site and email in 2020....
Corners of ad tech are having another rough few weeks. Supply-side platform EMX filed for bankruptcy. The following day, Yahoo...
Data released by the New Zealand Commercial Radio Industry shows that over 3.6 million New Zealanders listen to the radio...
An interview withJeremy HlavacekCCODigital media consumption is on the rise, but the supply of high-quality data signals is dwindling. “The...
Lauren FisherGM of Business Intelligence“The Sell Sider” is a column written by the sell side of the digital media community....