ProPublica Rebukes Facebook For Ageism In Ads, But Is The Reproach Fair?

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Is enabling age targeting for online recruitment ads a form of discrimination? Facebook, called out by ProPublica and The New York Times on Wednesday for the practice, says no. “Used responsibly, age-based targeting for employment purposes is an accepted industry practice and for good reason,” Rob Goldman, Facebook’s VP of ads, responded in a blogContinue reading »

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More Than Half Of Age Data In Mobile Exchanges Is Inaccurate

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Age is one of digital advertising’s most basic demographic targeting parameters – but most of the age data available across mobile exchanges is unreliable, according to mobile data company Pinsight Media. In a report released Wednesday, Pinsight, a wholly owned independent subsidiary of Sprint, found that 72% of ad requests on exchanges do not include ageContinue reading »

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