With Google’s recent U-turn around third-party cookie deprecation, it’s easy to think there’s no rush to adopt alternative data strategies...
Deprecation
During a panel at the recent Cannes Lions, Tracy-Ann Lim, chief media officer at JPMorgan Chase, put it simply: “Winter...
When it comes to managing identity, change and uncertainty can feel paralyzing these days. Will regulators start requiring more data-sharing...
When Google said this week it will delay the deprecation of third-party cookies in Chrome for the third time, it...
Pack away those tired cookie crumbling metaphors until 2025, as Google has once again delayed the death of the third-party...
The U.K. Competition and Markets Authority might extend the deadline on cookie deprecation if Google Chrome does not satisfy its...
When Google finally flipped the switch and stopped supporting third-party cookies for 1% of Chrome users, the ad industry reacted...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Selling Cells Kochava lost its motion to dismiss...
A bevy of alternative identifiers has flooded the market in recent years, promising to usher the advertising industry into a...
Mark your calendars for Jan. 4, 2024, all you deprecation skeptics. That’s the day Google will release a new browser...