As The Trade Desk grows more powerful, it’s attracting more attention – and frustration – from independent ad tech. Plus:...
Desk
Attention metrics’ play to replace viewability is inching closer to reality. And using attention for ad targeting could help advertisers...
The Google antitrust trial is focused on Google’s supply-side business and publisher ad server, which is why the DOJ features...
"Open Bidding decimated header bidding," Jed Dederick, chief revenue officer of The Trade Desk, told a courtroom in Virginia on...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Leads On Upfronts Amazon has officially wrapped...
The Trade Desk has delivered another smash earnings report, with $ 585 million in Q2 revenue, up 26% year-over-year. The...
A few days into the 2024 Paris Olympics, The Trade Desk has shared new statistics with buyers that showcase the...
Yahoo may have earned itself a stay of execution with The Trade Desk. Plus, TV buyers are clinging to Nielsen...
The Trade Desk has closed the spigot on a deluge of video inventory it says is mislabeled by Yahoo as...
Covering retail media entails a great deal of déjà vu. For instance, The Trade Desk announced today an integration with...