"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Digital Marketing News
The Plateau ProblemDigital publisher Vox is set to miss its goal of $200 million in revenue this year by more...
SiriusXM said Monday it has offered to acquire Pandora for $3.5 billion, a 13.8% premium on the current stock price....
AdColony laid off roughly 10% of its US workforce late last week amid struggles to gain a foothold in the...
As the traditional holding company model declines, new models are rising as competition.While the “big six” – WPP, Publicis Groupe,...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Cold Shower For Market PowerBig tech, are your ears burning? On Friday, the Federal Trade Commission held the second in...
AppNexus’s new telco owner, AT&T, has withdrawn it from the Advertising ID Consortium, a shared industry cookie ID it co-founded...
An ad campaign launched this month by IZOD, the men’s fashion company, encapsulates the advantages of in-housing marketing, from creative...