Salesforce has big plans for its recently released customer data platform (CDP), Customer 360. The world’s largest CRM and DMP...
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Uber is suing five ad networks for squandering tens of millions of dollars on low-quality or fraudulent ads – and it’s...
At Disney, no one messes with the Mouse.The brand is extremely protective of its reputation among consumers, one largely built...
On paper, the OpenAP consortium makes perfect sense: TV networks banded together to stave off growing competition from the walled...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Watch And Learn Facebook really wants those TV ad dollars...
Two years ago, Disney’s presence at the Cannes Lions International Festival of Creativity focused on social inventory within the Disney...
Industry insiders were largely puzzled when LinkedIn said it would buy cross-device linkage company Drawbridge in May.LinkedIn buried the announcement...
Serious runners wear Saucony, the Boston-based footwear brand. But there are also many runners who don’t define themselves as hardcore.Rather,...
If you’re a data-management platform (DMP) and your name isn’t Salesforce or Adobe, it’s starting to get pretty chilly out...
This article is sponsored by Facebook. Creating a strong customer experience across all of the digital moments that matter is...