FreeWheel and Operative said Monday that they have partnered on an initiative called “Premium at Scale,” which lets advertisers buy...
Digital Marketing News
When IPG acquired Acxiom’s managed services group, Marketing Solutions (AMS), for $2.3 billion last week, it marked the end of...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Inserting fresh ads into podcasts is challenging and time-consuming.An online article loads fresh ads every time a page loads. But...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today's column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Zuck Abides Readers might be forgiven for thinking...
Jordan Cohen’s resume has a clear theme: data-driven marketing.In April, Cohen joined Ladders, a job board for positions that pay...
Programmatic audio has been in desperate need of scale.Pandora hopes its March acquisition of digital audio platform AdsWizz will bring...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community.Today's column is written by...