The Cambridge Analytica debacle demonstrated that Facebook has no systematic way of knowing what happens to data once it leaves...
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"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
A publisher’s job nowadays is “to be a systems integrator and experimenter,” said Ryan Nathanson, COO of Salon Media Group,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Viewability Budge The Media Rating Council (MRC) will review...
Holding companies are in a period of slow growth and organizational upheaval as clients cut spending while demanding new services...
When Andrew McKechnie left the role of global creative director at Apple to become Verizon’s first-ever chief creative officer in...
Moen’s social marketing stack used to include everything but the kitchen sink.“We used seven-plus tools to facilitate our social media...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. RIP “Super Cookie” WebKit, the open-source browser infrastructure operated...
The almighty duopoly is losing share – but just a little bit.Google and Facebook will take a 56.8% share of...