Google is opening up an API to stop fraudsters from stealing credit for app installs, and mobile measurement and attribution...
Digital Marketing News
For large CPG brands like Conagra that typically generate the most awareness through mass reach, hyperpersonalized video creative hasn’t always...
New York Life is in the insurance business – but the brand also has to protect itself.Marketers today have several metrics...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adbnb Airbnb has acquired ad tech startup AdBasis, which...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.In the mid-’90s, Marita Scarfi was working as an accountant but...
Frank Schneider (L) and Christian Muche (R) with Stewart Copeland of The Police at the DMEXCO 2017 VIP party. Credit:...
As holding companies distribute programmatic knowledge to their operating agencies, trading desks are repositioning to stay relevant to clients.Xaxis, GroupM’s...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...