Both WPP’s GroupM and IPG’s Magna pinpoint 2017 as the year digital ad spend finally surpasses linear TV, according to...
Digital Marketing News
"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Get In The Game Nike has historically distributed through retail channels,...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Amazon’s four-year-old header tag is going server-side, making it among the first header tag solutions to move to the faster,...
While private marketplaces (PMPs) and preferred deals are predicted to outpace open exchange buys by 2018, their rate of adoption...
This is the latest installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...