As Gartner analyst Martin Kihn recently predicted, the big enterprise marketing clouds are beginning to pursue divergent product strategies with...
Digital Marketing
DoubleTree takes a cookie-first approach to marketing – the kind you can eat. But when it comes to data collection,...
The rollups continue.Fluent, a wholly owned subsidiary of Cogint (formerly IDI), is combining with BlueFocus International, itself the wholly owned...
Founded in 1999, SurveyMonkey has evolved beyond its original positioning as a provider of email questionnaires.The 18-year-old company is on...
Brands often have a long list of people they don’t want to show ads to: customers who just bought a...
Mapp Digital, the Marlin Equity-backed holding company housing the remnants of Teradata’s marketing tech stack, wants to take some business...
Nielsen’s specialty is media measurement, not mar tech.But a slew of new Nielsen Marketing Cloud wins may help change that...
The mattress space went from sleepy to startup hot in just years.Utah-based Purple is one of those bed-in-a-box startups trying...
Seven-year-old mar tech startup Integrate has raised $8 million in a Series D growth round, bringing its total financing to...