NBCUniversal is deepening its bench of data-driven executives, revealing on Wednesday that it had hired its first SVP of advertising...
Digital TV and Video
OTT audiences are prevalent and engaged.But while advertisers are buying, they’re not exactly beating down the doors. Watch any premium...
Pixability, a platform that originated as a tool for identifying high-performing YouTube channels, is putting its money where its mouth...
Turner Broadcasting’s new CMO, Michael Engleman, is on a mission to make TBS and TNT’s brand marketing engine much more...
Netflix will inevitably need ads, predicted Jo Ann Ross, CBS’ president and chief advertising revenue officer, during a fireside chat...
Reelz, an independent cable and satellite TV network, combines technology and direct sales to compete with larger media conglomerates.Although Reelz...
Advertisers for the first time can tap Roku’s first-party data via a managed service measurement system called Ad Insights, released...
Although connected TV buyers have become pretty sophisticated at targeting and delivering an ad to individual users, managing frequency across...
Hulu closed 2017 on a high note.Hulu’s advertising revenue crossed $1 billion for the first time in 2017, the company...
With the explosion of cross-screen TV, publishers and advertisers are clamoring for better discovery, personalization and cataloging of video content,...